July 18, 2009 12:01am
No solution ... AFL boss Andrew Demetriou says a propsed ban on alcohol sponsorship would cripple football.
* Plan would devastate sport, say codes * Wouldn't make a dent on problem drinking * Government tight-lipped on proposal
BANNING alcohol sponsorship and advertising would devastate sport and not make a dent on problem drinking, major sporting groups said yesterday...
I'm sick to death of living in a nanny state where those in charge concentrate so much effort on trying to modify human behaviour with regard to products that are perfectly legal to produce, purchase and consume. The role of government is to administer the finances and laws of the land, not to tell us how to live our lives. They seem to think, naively, that if you keep information from the public as to what choices are available then they will cease to seek out the things that they want. This is obviously not the case. Everyone knows alcohol exists, everyone knows where it can be purchased and anyone who wants to avail themselves of it will continue to do so. All that will be changed by banning alcohol advertising is the amount of time people spend in bottle shops choosing what they want to buy. If you know what you want you ask for it, if you don't, you browse. By causing people to spend time browsing they will actually have the reverse effect of what they are trying to achieve. It's a retailers dream to have uninformed customers wandering about looking at their wares. The more time people spend looking, the more they buy. So sport suffers for no positive outcome. Stupid.